Pierce Manufacturing Inc., an Oshkosh Corporation business, announced Reliant Fire Apparatus has acquired Halt Fire, Inc., the current Pierce dealership serving the state of Michigan.
The acquisition expands Reliant Fire Apparatus’ exclusive Pierce territory to now include Michigan, Wisconsin, and Iowa, further reinforcing the company’s commitment to delivering exceptional service and support to fire departments across the Midwest.
Reliant continues operations
Reliant will continue operations at the current Halt Fire facility in Wixom, Michigan
Based in Slinger, Wisconsin, Reliant Fire Apparatus has been a trusted Pierce dealer since 1994, known for its customer-first approach and deep understanding of fire service needs.
With the acquisition, Reliant will continue operations at the current Halt Fire facility in Wixom, Michigan, and retain the existing sales, service, and administrative team members to ensure a smooth and consistent experience for customers throughout the region.
Future of fire apparatus sales
“This transition represents a shared vision for the future of fire apparatus sales and service in Michigan,” said Brett Krueger, CEO of Reliant Fire Apparatus. “We are working closely with the Halt Fire team to make this a seamless transition for both employees and customers."
"Our goal is to invest in the Michigan market—enhancing aftermarket support, increasing sales coverage, and delivering consistent, high-quality service departments have come to expect.”
Reliant-supported product lines
Krueger emphasized that existing product lines offered via Halt Fire will resume Reliant’s leadership
Krueger emphasized that existing product lines offered through Halt Fire will continue under Reliant’s leadership, and the company will explore opportunities to bring additional Reliant-supported product lines to the Michigan market in the future.
“We’d like to express our gratitude to Todd and Janene Lincoln for their partnership and trust and their assistance with the transition process. We look forward to building upon the foundation they have put in place for the future of Pierce fire apparatus sales and service in Michigan.”
Reliant Fire Apparatus transition
Todd Lincoln, owner of Halt Fire, added, “This transition has been approached with incredible collaboration, mutual respect, and a shared commitment to those we serve. I’m incredibly grateful for the partnerships we’ve built with fire departments across Michigan over the years—it’s been an honor to support their vital work."
"It has been an absolute pleasure working with Brett, Jason and Bryan from Reliant Fire Apparatus on this transition and I have full confidence in their team’s ability to uphold the standard of service our customers and heroes expect. This next chapter is one of opportunity and growth—for both our employees and the fire departments we proudly serve.”
Investments in aftermarket service
As part of the expansion, Reliant Fire Apparatus will align Michigan operations with its existing territories in Wisconsin and Iowa, ensuring a consistent and reliable customer experience.
Investments in aftermarket service and lifecycle support are a key focus, aimed at helping departments keep their fleets mission-ready for years to come.
