Reliant Fire Apparatus, Inc. - Experts & Thought Leaders

Pierce Manufacturing Inc., an Oshkosh Corporation business, announced Reliant Fire Apparatus has acquired Halt Fire, Inc., the current Pierce dealership serving the state of Michigan. The acquisition expands Reliant Fire Apparatus’ exclusive Pierce territory to now include Michigan, Wisconsin, and Iowa, further reinforcing the company’s commitment to delivering exceptional service and support to fire departments across the Midwest. Reliant continues operations Reliant will continue operations at the current Halt Fire facility in Wixom, Michigan Based in Slinger, Wisconsin, Reliant Fire Apparatus has been a trusted Pierce dealer since 1994, known for its customer-first approach and deep understanding of fire service needs. With the acquisition, Reliant will continue operations at the current Halt Fire facility in Wixom, Michigan, and retain the existing sales, service, and administrative team members to ensure a smooth and consistent experience for customers throughout the region. Future of fire apparatus sales “This transition represents a shared vision for the future of fire apparatus sales and service in Michigan,” said Brett Krueger, CEO of Reliant Fire Apparatus. “We are working closely with the Halt Fire team to make this a seamless transition for both employees and customers."  "Our goal is to invest in the Michigan market—enhancing aftermarket support, increasing sales coverage, and delivering consistent, high-quality service departments have come to expect.” Reliant-supported product lines Krueger emphasized that existing product lines offered via Halt Fire will resume Reliant’s leadership Krueger emphasized that existing product lines offered through Halt Fire will continue under Reliant’s leadership, and the company will explore opportunities to bring additional Reliant-supported product lines to the Michigan market in the future.  “We’d like to express our gratitude to Todd and Janene Lincoln for their partnership and trust and their assistance with the transition process. We look forward to building upon the foundation they have put in place for the future of Pierce fire apparatus sales and service in Michigan.” Reliant Fire Apparatus transition Todd Lincoln, owner of Halt Fire, added, “This transition has been approached with incredible collaboration, mutual respect, and a shared commitment to those we serve. I’m incredibly grateful for the partnerships we’ve built with fire departments across Michigan over the years—it’s been an honor to support their vital work." "It has been an absolute pleasure working with Brett, Jason and Bryan from Reliant Fire Apparatus on this transition and I have full confidence in their team’s ability to uphold the standard of service our customers and heroes expect. This next chapter is one of opportunity and growth—for both our employees and the fire departments we proudly serve.” Investments in aftermarket service As part of the expansion, Reliant Fire Apparatus will align Michigan operations with its existing territories in Wisconsin and Iowa, ensuring a consistent and reliable customer experience.  Investments in aftermarket service and lifecycle support are a key focus, aimed at helping departments keep their fleets mission-ready for years to come.

Pierce Manufacturing Inc., an Oshkosh Corporation business, proudly announces Reliant Fire Apparatus as the recipient of the 2024 Pierce Dealer of the Year Award. This prestigious honor reflects Reliant Fire Apparatus’ exceptional performance in apparatus and aftermarket sales, utilization of Pierce programs, and overall business leadership. The award was presented at Pierce’s annual sales conference, marking a significant milestone for Reliant as it celebrates 30 years in business. relentless commitment to customers “This award is a testament to our team’s relentless commitment to our customers and to our partnership with Pierce,” said Brett Krueger, Chief Executive Officer of Reliant Fire Apparatus. “It is incredibly humbling to be recognized in this way. Every member of our team has played a crucial role in achieving this honor, and it’s a direct reflection of their dedication, integrity, and passion for what we do.” Pierce Dealer of the Year Award Feedback from Pierce’s support team and oversight evaluations contribute to the final selection The Pierce Dealer of the Year Award considers a variety of metrics, including apparatus and aftermarket sales growth, change management, participation in Pierce programs, and dealer program performance scores. Additionally, feedback from Pierce’s dealer support team and leadership evaluations contribute to the final selection. “The Dealer of the Year award is unique because it recognizes the collective performance of an entire dealership, not only one area of the business,” said Dan Meyer, Vice President of Sales for Pierce Manufacturing. Reliant Fire Apparatus’ territory coverage Meyer added: “Reliant Fire Apparatus stood out this year by achieving growth goals, providing outstanding service, and demonstrating exceptional consistency across all aspects of business operation." "This achievement is an impressive feat given Reliant Fire Apparatus’ territory coverage consisted of one and a half states during the timeframe evaluated, and now includes all of Wisconsin and Iowa.” Strengthening its partnership with Pierce The dealership remains focused on continued growth and strengthening its alliance with Pierce As Reliant Fire Apparatus looks ahead, the dealership remains focused on continued growth and strengthening its partnership with Pierce. The team is committed to setting ambitious goals, pushing themselves, and working collaboratively to achieve even greater milestones. Pierce dealer family Krueger added, “The relationships we’ve built within the Pierce dealer family are invaluable, and we are proud to be a part of this community." "Additionally, as we celebrate our 30th anniversary, we want to extend our deepest gratitude to our founders, Scott and Sherri Krueger, whose vision, hard work, and sacrifice laid the foundation for everything we’ve accomplished today.”

Pierce Manufacturing Inc., an Oshkosh Corporation business, announced Reliant Fire Apparatus, Inc. has expanded its exclusive Pierce dealership territory to include all of Wisconsin in addition to its current coverage of southern Wisconsin and Iowa. This expansion exemplifies Reliant Fire Apparatus’ position as a major provider of fire apparatus sales and service across the region. guidance and support Reliant Fire Apparatus has been a trusted Pierce dealer since its founding in 1994, delivering exceptional customer service, expert guidance, and reliable support to fire departments. Headquartered in Slinger, Wisconsin, with a second facility in Des Moines, Iowa, the company’s dedicated team is well-versed in fire department operations and is committed to meeting the unique needs of its customers. reliable service and customer care “For the past thirty years, Reliant Fire Apparatus has set the standard for reliable service and customer care,” said Bob Schulz, president of Pierce Manufacturing. “Their team embodies the values Pierce is known for integrity, innovation, and a commitment to empowering fire departments to serve their communities. We are excited to see Reliant bring their expertise to all of Wisconsin.” state-of-the-art service center The company’s expansion is expected to enhance its ability to serve fire departments with faster response times Reliant Fire Apparatus’ dedication to customer service is emphasized by its state-of-the-art service center in Slinger, Wisconsin, and its extensive mobile service capabilities, including preventive maintenance and routine repairs, pump testing, and emergency repairs. The company’s expansion is expected to enhance its ability to serve fire departments with faster response times, expanded resources, and unparalleled expertise and communication. customer-first approach “Reliant Fire Apparatus has always focused on building trust and providing the highest level of support to our customers,” said Brett Krueger, CEO of Reliant Fire Apparatus. “This opportunity to serve fire departments across all of Wisconsin aligns with our mission to support our customers so they can focus on their mission. Reliant embodies a customer-first approach by delivering prompt, responsive, and dependable sales and service support through our dedicated team."  exceptional sales and service standards "We are excited to strengthen this commitment across Wisconsin as we continue to grow our partnership with Pierce Manufacturing.”Reliant Fire Apparatus is committed to maintaining its exceptional standards as it integrates its new territory. Plans include increasing sales and service support, recruiting additional team members, and deploying Pierce-certified technicians to ensure every department’s needs are met.